达能集团在全球拥有近9万员工,是世界著名的食品和饮料集团之一。历史悠久,规模强大,位列世界500强,业务遍及全世界120多个国家。鲜乳制品、饼干和饮料作为达能的三大主要产品,在全球市场销量排名均名列前茅。达能集团创建于1966年,从九十年代起开始实施积极的业务国际化战略,在短短近四十年的时间成为世界食品行业的巨人,并拥有多个国际品牌,例如:DANONE(达能)、LU和EVIAN(依云)等。达能亦是当今欧洲第三大食品集团,并列全球同类行业前六名之一,其它重要的排名包括有:
世界最大、欧洲最大的鲜乳制品生产商 /世界最大、欧洲最大的饼干生产商
世界第二、欧洲第二矿泉水生产商 /欧洲最大的酱料及调味品生产商
欧洲第二的啤酒生产商 /欧洲第二的面条生产商
欧洲第二的玻璃容器生产商 /欧洲第三的方便食品生产商 /法国最大的婴儿食品生产商
自上世纪80年代末进入中国市场以来,达能集团开始在发展策略中极为重要的市场的中国投资设厂,广泛开展其在中国的生产和业务。现时达能集团在中国的业务主要有酸奶、饼干及饮料等,在中国拥有近70 家工厂(包括达能饼干、乐百氏、娃哈哈、益力等),分别位于上海、广州、深圳、江门等地,从事相关产品的生产。其产品除本销外,还出口到世界各国。达能于2006年4月将亚太地区总部迁至上海,籍此契机进一步加大对中国市场的投资。
In 2007, Groupe Danone recorded an organic growth rate of nearly 10% — practical proof that its business growth model truly works. With its operating margin increasing for the 13th year running, the Group further strengthened its global standing: world no. 1 in fresh dairy products, world no. 2 in bottled waters, world no. 2 in baby nutrition, world no. 3 in medical nutrition.The Group’s performance is the result of a balanced strategy that builds on international expansion, a growing commitment to innovation, and strengthening health-oriented brands.In order to live up to its ambitions, Danone invests heavily in Research & Development — nearly €190 million in 2007. One hundred percent of projects currently in the pipeline focus on health and nutrition. Three centuries after the benefits of Evian mineral water were discovered, over a century after Blédine was first marketed, and nearly a century after the first Danone yoghurt was retailed in a pharmacy, health innovation remains more than ever a driver of the Group’s business growth. In 2007 Groupe DANONE bolstered its focus on healthy food with the takeover of Dutch group Numico. With this move it incorporated into its strategy two profitable, fast-growing business lines: medical nutrition and baby nutrition. They naturally round off the Group’s brand portfolio and are perfectly aligned with its mission to bring health through food to as many people as possible. Today Danone is the only food group to focus totally on health.
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