| 集团简介： |
鸿星尔克集团创建于2000年6月，主要业务为专业研究、设计、生产及销售本集团品牌“鸿星尔克”、“ERKE”的体育用品。产品系列包括运动鞋、运动服以及各种相关运动配件。“鸿星尔克”、“ERKE”为全球注册商标，拥有全球100多个国家的商标权。集团拥有职员近万名，配置19条国际制鞋生产线，年产运动鞋1700万双，系国际领先的专业体育装备供应商、国内领先的专业运动品牌。鸿星尔克高速发展，于2005年11月在新加坡成功上市，成为国内第一家在国外上市的运动品牌。鸿星尔克在成立之初就以“科技领跑”作为其发展战略，是国内第一家以科技为主导的运动品牌。在同行业中，广泛联合科研单位，率先引进国际一流技术和标准，率先建立起完善的产品研发中心和技术研究中心。是中国第一家率先正式使用环保水性胶的体育运动品牌，品牌市场网络遍布全国各地拥有3500多家专卖店。作为全球注册品牌，鸿星尔克产品销往中国以外的30多个国家和地区。鸿星尔克先后获得：“中国驰名商标”、“中国名牌”、“国家免检产品”、“中国500最具价值品牌”、“中国行业十大影响力品牌”、“中国100最佳新产品”等各项荣誉。2005年10月，鸿星尔克科技材料随神舟6号遨游太空，并成为神舟飞船搭载品牌，2006年6月，鸿星尔克科技产品“神舟”限量系列篮球鞋被中华航天博物馆馆藏，成为体育用品品牌中唯一获得国家级博物馆馆藏的品牌。同时，“神舟”限量系列产品在全球限量发行。
Hongxing Erke Group was founded in June 2000 with main work of professional research, design, manufacture and marketing of sports goods under its "Hongxing Erke" and "ERKE" brands. Products range includes sneakers, sportswear and various sports accessories. "Hongxing Erke", "ERKE" are global registered trademarks, with more than 100 countries worldwide trademark rights. As one of the leading international professional sports equipment suppliers, ERKE has nearly 10,000 staff,collocated with 19 international shoe-making production lines with annual output of 17 million pairs of sneakers. Hongxing Erke has been developing in a fast way and successfully listed in Singapore in November 2005, becoming the first Chinese sprots brand that goes public overseas.Up till now, its domestic sales network of more than 3500 franchised shops covers the whole country and has sold the products to more than 30 countries and areas. The group,with the principle "Science and Technology Leading" as its development strategy at the first stage, is the first sports enterprise in China who advocates the advanced strategy. Hongxing Erke has been in extensive cooperation with many science and research units, bringing in the international first-class technology and standard,setting up the Research and Development Centers. It is the first domestic sports brand that formally applying the environmental friendly water glue. Moreover, it cooperates with the top class sports research institutes to set up a finial biomechanics lab, infusing strong motivation to the building of the ERKE brand of high quality, good taste and high-tech.
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