| 集团简介： |
建创业于1968年的美的集团，是一家以家电业为主，涉足房产、物流等领域的大型综合性现代化企业集团，旗下拥有两家上市公司、四大产业集团，是中国最具规模的白色家电生产基地和出口基地。1980年，美的正式进入家电业；1981年开始使用美的品牌。目前，美的集团员工近8万人，拥有美的、威灵等十余个品牌。除顺德总部外，美的集团还在国内的广州、中山、安徽芜湖、湖北武汉、江苏淮安、云南昆明、湖南长沙、安徽合肥、重庆、江苏苏州等地建有生产基地；在国外的越南平阳基地已建成投产。美的集团主要产品有家用空调、商用空调、大型中央 空调、冰箱、洗衣机、电饭煲、饮水机、微波炉、洗碗机、电磁炉、风扇、电暖器、热水器、灶具、吸油烟机、消毒柜、电火锅、电烤箱、吸尘器等家电产品和压缩机、电机、磁控管、变压器等家电配件产品，拥有中国最大最完整的空调产业链和微波炉产业链，拥有中国最大最完整的小家电产品群和厨房家电产品群。美的集团一直保持着健康、稳定、快速的增长。上世纪80年代平均增长速度为60%，90年代平均增长速度为50%。新世纪以来，年均增长速度超过35%。2007年，美的集团整体实现销售收入达750亿元，同比增长30%，其中出口额31.2亿美元，同比增长40%，预计2008年将实现销售收入880亿元，其中出口36.6亿美元。在“2007中国最有价值品牌”的评定中，美的品牌价值跃升到378.29亿元，位居全国最有价值品牌第七位。
Founded in 1968, Midea is renowned as a sizeable conglomerate that specializes in the manufacturing of household appliances and sets foot in relevant fields of real estates and logistics. It is now one of the largest white household appliance production bases and export bases in China.Midea formally entered into the household appliance industry in 1980, and started to use the brand name of Midea in 1981. Today, Midea Group has up to 100,000 employees and owns over ten famous brands in various industries, namely Midea and Welling etc. Midea holds the largest and most complete production chains for air-conditioner,refrigrator, microwave oven,small home appliances and kitchen utensil groups in China. Its core products include residential AC, commercial AC, large-scale central AC, washing machine, electric cooker, refrigerator, water dispenser, microwave oven, small household appliances and other homehold appliance products, as well as other supporting products, such as compressor, electric motor, magnetron and transformer. Midea has been growing in healthy, steady and rapid steps. It successfully achieved an average growth rate of 60% and 50% respectively in the 80s and the 90s. Since the arrival of the new millennium, Midea maintains a growth rate of 35% annually.In 2007, sales revenue of Midea increased by 30% and hit a record of 75 billion Yuan, while export sales went up by 40% to 3.12 billion USD compared to 2006. In the assessment of ChinaMost Valuable Brands 2007, brand value of Midea ranks No.7 by surging to 37.829 billion Yuan.
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